Draft Edgware Road Placemaking Strategy

Marble Arch London BID teamed up with The Portman Estate and The Church Commissioners to produce a long-term vision for Edgware Road in 2023. The placemaking strategy will set out priorities for public realm improvements, what sort of uses people would like to see on the high street and what the high street should look like. It will direct investment and provide a framework for physical improvements as well as a template for frontage design enhancements.

Architects and urban designers DSDHA were appointed in 2023 to undertake this work. Extensive reviews of previous studies and strategies preceded a four-month engagement series involving local residents, businesses, councillors and council officers, community partners, schools and faith groups. This had followed and drawn from Westminster Council’s High Streets engagement work in summer 2023.

This work has culminated in the publication of a draft placemaking strategy for Edgware Road for comment. An overarching vision is proposed, from which a number of strategies and elements then flow.

The strategies deal with community and cultural objectives, environmental objectives, and business and economic objectives. Under commuity and cultural objectives issues covered include gateways and junctions, public spaces, access and inclusivity, wayfinding, seating, young people, public art and safety. Under environmental objectives issues covered include greening, lighting, active travel, footways, corners and side streets, and electric vehicle charging. Under the business and economic objective issues covered include forecourts and pavements, shopfronts, loading and servicing, meanwhile uses and partnership working.

A series of potential placemaking projects are listed, that have been developed in discussions with residents, businesses, community and stakeholders. These stretch from the Paddington Green and Marylebone Flyover area, right down to Connaught Place and Bryanston Street. Some of these projects could be small-scale interventions, with others requiring substantial capital investment.

Finally, the appendices offer a deep dive analysis into the character of ground floor operators, pavement widths, streets, buildings, blocks and frontages, day-time and night-time operators and road traffic collisions.

Reaffirm Edgware Road’s status as one of London’s great historic streets and a sociable place to live, work, shop, eat out, study and visit, through the day and night.

An approach - driven by local people - towards the creation of an active, inclusive, safe and resilient neighbourhood that celebrates and enhances the area's sociable and multicultural character.

Give us your feedback

We are seeking comments and feedback on the draft placemaking strategy. Complete the survey by 5pm on Friday 28 June 2024 for the chance to win two tickets to Frameless, the ultimate multi-sensory immersive art experience just a few minutes’ walk from Marble Arch and Oxford Street. The lucky winner will be selected at random and we expect to be able to notify the winner by 9 July 2024. T&Cs apply *.

Thank you very much for completing the survey on the draft Edgware Road Placemaking Strategy.

Draft Edgware Road Placemaking Strategy
Draft Edgware Road Placemaking Strategy
Draft Edgware Road Placemaking Strategy

*Terms & Conditions

The Prize consists of two adult tickets or equivalent, non-exchangeable for cash value, to be used by 31/12/2024, subject to the Frameless Conditions of Entry. The survey closes at 5pm on Friday 28 June 2024. The winner will be selected at random and we expect to be able to notify the winner by 9 July 2024. T&Cs apply *.