The ETA is a digital system that grants visitors permission to travel to the UK. It was initially introduced for certain nationalities but has now been expanded to cover visitors worldwide who:

• Do not need a visa for short stays.
• Do not have UK immigration status.

It applies to individuals visiting for tourism or business for up to six months.

Whether you can apply depends on the date of travel and the traveller’s nationality as shown on their passport. You can check if you can get an ETA here.

From January 2025, the ETA system is being rolled out globally. This means that anyone visiting the UK from a visa-exempt country will need an ETA before traveling, including those arriving by plane, train, or ferry.

Visitors from countries previously exempt from pre-travel authorisation, such as the USA, Australia or Canada, will now need to complete this process. Eligible Europeans will need an ETA to travel from 2 April 2025 and can apply from 5 March 2025.

The system is designed to enhance border security while making entry smoother for approved travelers.

You do not need an ETA if any of these apply to you:

• you have a visa
• you have permission to live, work or study in the UK (including settled or pre-settled status or right of abode)
• you are a British or Irish citizen
• you are travelling with a British overseas territories citizen passport
• you live in Ireland and you are travelling from Ireland, Guernsey, Jersey or the Isle of Man
• you are transiting through the UK and you will not pass through border control (‘airside’ transit).
• you are a dual citizen with British or Irish citizenship. Prove your permission to travel using your British passport, Irish passport or other passport containing a certificate of entitlement.

The ETA application process can be completed online via the UK government website or app and it costs £10 to apply.

Travellers will need the passport they will travel with (not a photocopy or digital passport), access to their emails and a credit card, debit card, Apple Pay or Google Pay. Applicants will also need to upload or take photos of the passport and face of the person applying and answer a set of questions about suitability. They do not need to enter their travel details.

Approval typically takes up to 3 working days, but travellers are encouraged to apply well in advance as it may occasionally take longer to get a decision.

The ETA will be linked to the passport the traveller applied with and lasts for 2 years. Applicants can travel to the UK as many times as they want during that time. If a traveller gets a new passport, they will need to get a new ETA.

The global expansion of the UK’s ETA system marks a significant change in international travel to the UK. Hotels in Marble Arch, a popular destination for international visitors, should be aware of these changes to better assist their guests. By staying informed, training staff and communicating effectively, hotels can ensure seamless experiences for their international guests while maintaining operational efficiency.

Hotels will need to play a more proactive role in educating guests about the ETA requirements. Many international travellers may not yet be aware of the new system, particularly those who previously did not require any form of travel authorisation to visit the UK. Hotels can include information about the ETA in their booking confirmation emails, on their websites and at their reception desks. Providing guests with a simple overview of the process, including how to apply and the expected processing times, can significantly reduce the risk of last-minute travel disruptions.

The roll-out of the ETA system may lead to an increase in travel queries and requests for assistance from guests. Front desk and concierge staff should be trained to address common questions about the system and offer practical advice. For example, staff should be familiar with the online application process, including the documents required. By equipping employees with this knowledge, hotels can enhance their reputation for excellent customer service and ensure a positive guest experience.

Another important consideration is the potential impact on guest arrivals. Travellers without an approved ETA will not be allowed to board their transport to the UK. This could lead to unexpected delays or cancellations, particularly in the early stages of the global rollout. Hotels should be prepared to handle such situations by offering flexible booking policies or providing assistance in rescheduling stays. Being understanding and accommodating in these scenarios can help build guest loyalty and trust.

Finally, this update presents an opportunity for Marble Arch hotels to position themselves as trusted resources for international travellers. By actively promoting their knowledge of the ETA system and offering tailored support, hotels can differentiate themselves in a competitive market.