Frameless: London’s most immersive arts experience opens this Autumn

Opening on 7 October 2022 in Marble Arch, Frameless brings art to life in ways you’ve never seen it before. You won’t simply be looking at paintings, you’ll be in them, with every brush stroke, every splash of colour, every moment of inspiration.

Unique and interactive digital interpretations of iconic masterpieces, from artists such as Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt, will be displayed in a series of spectacular galleries dedicated to four themes: ‘Beyond Reality’, ‘Colour In Motion’, ‘The World Around Us’ and ‘The Art Of Abstraction’.

Situated a short walk from Marble Arch, Frameless is a culturally rich, immersive, multi-dimensional, entertainment experience, and the biggest of its kind in the UK. Among the many world-class attractions already in London, Frameless is certain to become a new landmark cultural destination for visitors to the capital.

Covering 30,000 square feet, visitors will journey through four carefully curated galleries covering a wide variety of both artists and artistic genres, including iconic works by Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt to name but a few. It is a multi-sensory and highly Instagram-able experience presented using the very latest interactive projection technology.

Frameless has unveiled its four immersive galleries to give a taster of what to expect:

  • Beyond Reality: Travel beyond the boundaries of reality and discover iconic artworks that explore other worlds, dreams and the surreal. Artworks include Garden of Earthly Delights by Bosch and The Tree of Life by Klimt, with additional artworks from Munch, Arcimboldo, Lowinsky, Rousseau, Dali and Ernst.
  • Colour in Motion: Encounter every brushstroke and slash of paint within these masterpieces, to experience colour in a new way. Artworks include Waterlilies and Japanese Bridge by Monet and Mont Saint-Michel by Signac, with additional artworks from Van Gogh, Seurat, Morisot and Delauney.
  • The World Around us: Step into landscapes, cityscapes and seascapes that capture the beauty of our world. Artworks include Avenue at Chantilly by Cezanne and Piazza Di San Marco by Canaletto, with additional artworks from Rembrandt, Monet, Rubens, Turner, Friedrich and Ruysch.
  • The Art of Abstraction: Wind through a maze of colour, shape and form to discover the pioneers of abstract art. Artworks include Yellow, Red, Blue by Kandinsky and Composition in Red, Yellow, Blue and Black by Mondrian, with additional artworks from Klimt, Malevich and Klee.

Frameless has partnered with industry leading projection technology provider, Panasonic, who will use the London venue as their global flagship showcase in a bold show of confidence for the experience.

Alongside the four immersive galleries, Frameless houses a Café Bar, which will be open all day and provide a unique setting for a bite to eat and drink. The menu will evolve from early morning coffees and breakfast bites through to Poke bowls and sandwiches, through to an evening menu of sharing boards and a wide selection of drinks. Afternoon Tea will be art-inspired and have a theatrical element. The attraction also includes a multi-purpose event space for private hire and a gift shop.

Frameless has been brought to life by a collaboration of leaders in the technology, arts, architecture and experiential events sectors, including the Emmy award-winning creative team from FiveCurrents. FiveCurrents holds 15 Olympic credits to their name, including the London 2012 Ceremonies. As the creative force behind Frameless, they have curated and led an ensemble of renowned UK digital content talents, technical experts and storytellers, to fashion the Frameless experience from start to finish.

London’s first permanent digital immersive arts experience, Frameless, opens on 7 October 2022 and tickets are on sale now at frameless.com.

We look forward to welcoming visitors to Frameless from 7 October, where they will be able to immerse themselves in a truly unique and unforgettable experience that features masterpieces from the likes of Cezanne, Monet and Kandinsky on display like never before.

Richard Relton, Chief Executive at Frameless

Prepare to step into a new and incredible world of immersive arts at Frameless this October. Leading the way as a new generation of digital art experience, Frameless has been brought to life by an ensemble of experts and world-class technology to create a one-of-a-kind experience - I can’t wait for the world to see it!

Scott Givens, Chief Creative Officer for Frameless

We are delighted to welcome London's first permanent immersive art gallery to Marble Arch. Steeped in history, this location offers a fantastic setting for a brand-new cultural offer and Frameless will supercharge the area’s reputation as a destination for tourism, hospitality and leisure. We look forward to working with the Frameless team and seeing their ambitious plans realised in London’s newest, spectacular arts venue.

Kay Buxton, Chief Executive at Marble Arch London BID