It has been announced today that Hard Rock International, in collaboration with glh Hotels, will convert and rebrand The Cumberland at Great Cumberland Place to be London’s first Hard Rock Hotel.

A conversion of the existing Cumberland Hotel, once frequent host to guitar legend Jimi Hendrix, the upcoming Hard Rock Hotel London will be ideally situated in one of the city’s most sought after locations, if we do say so ourselves. Hard Rock Hotel London will offer panaromaic views over Hyde Park as it will be directly at Marble Arch on Hyde Park and at the crossroads of the iconic Oxford Street and Park Lane.

The 900-room Hard Rock Hotel London is scheduled for completion in Spring 2019.

A short walk from the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city’s musical heritage through live events featuring both local and international talents. In addition, the music-inspired hotel will celebrate London’s standing as an epicenter of classic and contemporary music with curated memorabilia displays and a memorabilia vault within, housing some of the brand’s more than 80,000 historical pieces.

Hard Rock Hotel London will feature a vast, welcoming lobby lounge offering guests signature cocktails and live music, an on-site Hard Rock Cafe and a Rock Shop, featuring the brand’s iconic merchandise. The hotel will also cater to guests with a full service Rock Spa, signature restaurant and sophisticated speakeasy. In addition to an unmatched location at the entrance to Hyde Park, guests will also enjoy convenient access to some of London’s most notable West End attractions, including Buckingham Palace, the theater district, SoHo nightlife and the trendy shopping areas along Regent, Oxford and Carnaby Streets.