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The Marble Arch and Edgware Road area is a vibrant business and cultural hub with a historic significance that makes it one of London’s most attractive places to work and visit. Marble Arch London BID gives the district a collective voice, knitting together our diverse local community and businesses.

The BID aims to raise the profile of the district and draw people to Marble Arch through the promotion of events and local marketing, which not only benefit retailers, hotels and restaurants but also helps to improve the working environment for local employees.

 

Eating Out

Marble Arch London BID helps local employees, residents and visitors discover local restaurants, bars and cafes, promoting the area as a unique dining destination.

Our Eating Out Guide, “Taste of Marble Arch” has proven a popular tool for engaging with businesses and attracting visitors to the area’s dining and leisure quarter. We refresh it yearly and since its launch in 2016 we have distributed over 100,000 copies to local hotels and offices. We continually update our digital Eating Out Guide with just under 100 restaurants, cafes, pubs, bars and delis, as well as local offers.

We have also hosted eight local food tours and participated in the Marylebone Food Festival to showcase restaurants, bars and cafes around Marble Arch to residents, local businesses and influencers.

"We love the BID’s food tours and Eating Out Guide, such fantastic resources for staff and visitors."

Gary Wright, Hunter Boots, Connaught Place

Celebrating
Celebrating

Events

The BID has been working with partners and agencies to showcase the area as a location for cultural, dining and outdoor events from the outset. Our events drive footfall to our businesses, raise awareness of the area’s cultural significance, generate press coverage for our members and position Marble Arch as an event space.

Through our campaign with Westminster City Council and Underbelly, we successfully brought the award-winning musical ‘Five Guys Named Moe’ to the bespoke Marble Arch Theatre in August 2017 with a twice-extended run until March 2018.

In June 2018, the BID took part in Processions, a mass participation artwork taking place simultaneously in four major locations across the country to celebrate 100 years of votes for women. We collaborated with Westminster to light Marble Arch in the suffragette colours and involved our members by working with them to create 16 local offers for the 29,000 attendees.

The illumination of Marble Arch in the individual colours of the LGBTQ+ Pride flag in celebration of Pride in London in 2019, received UK and European coverage with a collective audience of over 11.5 million.

Our Members’ Events have proven popular and bring together local businesses and organisations to get to know one another, network, and better understand the BID’s projects. We will go further in the next five years and introduce social events that connect colleagues from different businesses to help build a sense of community and belonging beyond the office.

For the first time ever, Marble Arch – one of London’s most recognisable landmarks – was illuminated with the colours of the iconic rainbow flag in celebration of Pride in London 2019.

Promoting our Members’ Assets

We showcase our members’ assets through a wide range of channels and generate press coverage for businesses and the Marble Arch and Edgware Road area.

The BID’s Hotels and Venues Group brings the operations and marketing managers from our hotels and venues together to share insights on current challenges, recent successes and to raise awareness of events.

We build on our relationship with neighbouring West End organisations and work in close collaboration with key partners, such as London & Partners, the international trade, investment and promotion agency for London, to showcase the Marble Arch area to domestic audiences and bring UK visitors back to London after the decline we experienced due to the Covid-19 pandemic.

We have worked on several campaigns such as the Marble Arch Pride Illumination campaign, which received UK and European coverage with a collective audience of over 11.5 million. Press coverage featured the Hard Rock Hotel, Marriott Park Lane, The Gate Restaurant, Hankies and Connaught Village.

We installed 46 Christmas lights the length of Edgware Road, from the Marylebone Flyover to Marble Arch for the first time in 2016 and every year since then.

Our Culture Blog features nearly 80 stories about the businesses and historical figures that have made this area their home, and tales of the inspiration behind public art and memorials.

"The district’s heritage is one of our biggest assets and the BID’s activities promoting the local cultural offer are widely appreciated by our colleagues, who communicate the exciting initiatives to our guests."

Alison Morton, Marriott Hotel, Park Lane

Celebrating
Celebrating