Celebrating

Marble Arch London BID helps local employees, residents and visitors discover local restaurants, bars and cafes, promoting the area as a unique dining destination.

Our Eating Out Guide, “Taste of Marble Arch” has proven a popular tool for engaging with businesses and attracting visitors to the area’s dining and leisure quarter. We refresh it yearly and since its launch in 2016 we have distributed over 100,000 copies to local hotels and offices. We continually update our digital Eating Out Guide with over 100 restaurants, cafes, pubs, bars and delis.

We have also host local food tours and participate in the Marylebone Food Festival to showcase restaurants, bars and cafes around Marble Arch to residents, local businesses and influencers.

The BID has been working with partners and agencies to showcase the area as a location for cultural, dining and outdoor events from the outset. Our events drive footfall to our businesses, raise awareness of the area’s cultural significance, generate press coverage for our members and position Marble Arch as an event space.

In June 2022, the BID partnered with the National Portrait Gallery and Art of London to light up Marble Arch with a gallery of some of the most iconic portraits of Her Majesty Queen Elizabeth II to celebrate the monarch’s Platinum Jubilee. This project was created in collaboration with English Heritage and Westminster City Council and attracted national and international coverage, with a collective audience of over 50 million.

Our Members’ Events have proven popular and bring together local businesses and organisations to get to know one another, network, and better understand the BID’s projects.

We showcase our members’ assets through a wide range of channels and generate press coverage for businesses and the Marble Arch and Edgware Road area.

In January 2023 we will launch our new loyalty scheme, in partnership with LoyalFree, a Place App currently covering 41 BIDs/towns and cities in the UK. The Marble Arch Loyalty App helps the returning local workforce and residents access fantastic deals at local restaurants, pubs, cafes and shops. Our new loyalty programme also builds links between businesses and the local community and incentivises repeat business and increased spend.

We build on our relationship with neighbouring West End organisations and work in close collaboration with key partners, such as London & Partners, the international trade, investment and promotion agency for London, to showcase the Marble Arch area to domestic and international audiences.

We also work closely with our members and estate teams to promote new openings, boutique retailing locations and offers on our website, social media channels and newsletters.

The BID area is full of cultural and historical surprises. It is crowned by a treasured national monument, Marble Arch, yet its story is little known and few people venture into the streets surrounding Edgware Road to seek out the stories, characters, architecture and public art to be found there.

The Marble Arch Culture Trail features over 60 art and heritage assets, indicated on a handy map, to help visitors and locals discover the rich culture the area has to offer.

Our Culture Blog highlights the rich heritage of Marble Arch and Edgware Road, telling the many stories of the people who live and work here, the businesses that have made this their home, tales of the inspiration behind public art and memorials, legends of music, cinema and theatre. Culture blog posts are among the most visited pages on our website and we are proud to hold and share such a rich library of local stories.

Published in 2016 and refreshed in 2019, our digital and printed booklet – The Story of Marble Arch – tells the little-known tale of how this triumphal arch came to be, its journey throughout London and what it symbolises.