Founder Asad and gelato chef Paolo had a dream: to create superb, fresh, delicious gelato for all to enjoy – handmade with love from the world’s finest ingredients. In 2012 that dream came true with Snowflake Luxury Gelato. A snowflake is a pure, intricate ice crystal – no two are the same. Edgware Road is their flagship boutique with table service available. A wide selection of gelato pastries and amazing gelato cakes can be enjoyed either inside or to take away. Cakes that can be enjoyed hot or cold as well as freshly made waffles and crepes.